At the start of October, US food giant General Mills expanded its existing ‘Tailgate Nation’ marketing platform with the launch of a virtual, interactive ‘Homegate‘ experience. Built around its college football partnerships at the start of the new season and created in partnership with Michigan-based retailer Meijer and e-commerce firm Obsess, the experience that was… Continue reading General Mills Introduces Virtual ‘Homegate’ Platform As Part Of Its ‘Tailgate Nation’ Initiative
