To leverage the Stanley Cup Playoffs, Little Caesars and Pepsi teamed up with Stanley Cup champion Mike Modano to give one lucky fan the perfect place to watch all the action in the form of an ‘Ultimate Hockey Hangout’ sweepstakes.
The official pizza and official drink of the National Hockey League (NHL) teamed up on the competition which invites fans to upload a photo or video to Twitter explaining why they are hockey’s ultimate fan and using the hashtags #UltimateHockeyHangout #Sweepstakes and tagging @LittleCaesars and @Pepsi.
Fans without a twitter feed can order Little Caesars for delivery during the 2021 Stanley Cup Playoffs and enter code “HOCKEYHANGOUT” at checkout to enter the contest.
Fans have until 8 June to enter the contest to win a custom-built hockey hangout – designed by Stanley Cup Champion and NHL Legend Mike Modano – in time for the 2021 Stanley Cup Playoffs. The hangout space will be erected in the winner’s home and will include a state-of-the-art home theatre system, a hockey stall, a Little Caesars pizza warmer, a Pepsi fridge, autographed NHL team memorabilia, a hockey table game, a $2,000 NHLShop.com gift card and more.
As well as the grand prize, a further 1000 winners will also be selected at random to receive a total of $50 in gift cards to enjoy Little Caesars pizza and Pepsi and stock up on fan gear from NHLShop.com.
The sweepstakes was promoted primarily across the Little Caesars, Pepsi US and player ambassador digital platforms and social channels.
According to the campaign copy: “It’s time for fans to finally rip out that old wallpaper, television set and shag carpet to create the most brag-worthy space to watch the Stanley Cup Playoffs.”
Hey fans! @littlecaesars & @pepsi are giving a lucky winner the ultimate hockey hangout designed by me! Post photo/video showing your fandom using #UltimateHockeyHangout & #Sweepstakes, tag both brands to enter for a chance to win. #Ad #StanleyCup Playoffs https://t.co/Un5DyTiejy pic.twitter.com/Av6VHppZ2T
— Mike Modano (@9modano) May 14, 2021
Drop a if you’re hockey’s biggest fan!
Post a photo/video showing your hockey fandom using #UltimateHockeyHangout and #Sweepstakes & tag @Pepsi and @LittleCaesars for the chance to win the ultimate in-home hockey hang out! #StanleyCup Playoffs Rules: https://t.co/tJfHSkYcLR pic.twitter.com/0lZyt7Q6VW
— Pepsi (@pepsi) May 17, 2021
“If I’ve learned anything from retirement, it’s how to watch a hockey game in style,” said ambassador and contest pitch player Modano (who played primarily for the Minnesota/Dallas Stars and spent the final season of his NHL career with his hometown Detroit Red Wings). “Having played for the Little Caesars AAA hockey team, I’m stoked to be part of this celebration with Little Caesars and Pepsi. I can’t wait to surprise one lucky fan with the hockey hangout of their dreams.”
“We know that many devoted NHL fans have been watching their favorite teams from home this season, and that will continue as we head into the Stanley Cup Playoffs,” commented Little Caesars Chief Marketing Officer Jeff Klein. “We wanted to give fans a special reason to display their hockey fandom from home during the Playoffs, and there’s no better way to do that than by ordering Little Caesars for delivery and entering the Ultimate Hockey Hangout.”
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This playoffs sweepstakes continues official NHL partner Little Caesars’ season-long hockey activations and marketing content.
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