June saw Special Olympics Northern California (SONC) launch an awareness campaign called ‘Do Something Special’ that aims to show how Special Olympics brings people together and eliminates division and isolation. The marketing burst, which seeks to both say and show that ‘Special isn’t what we are’ but it is also ‘What we do’ and… Continue reading Special Olympics Northern California Launches Inspiring ‘Do Something Special’ Campaign
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Gatorade Launches New ‘Fast Twitch’ Caffeine Sports Drink With Athlete-Fronted ‘Anthem’ Campaign
At the start of March, PepsiCo’s market leading Gatorade launched ‘Fast Twitch’- a new sugar free energy drink – with an anthemic campaign that builds out from its original NFL tie-up to connect athletes and fans of the NBA, WNBA and MLB and which unveiled an endorser stable of athletes including Zion Williamson, Kahleah Copper… Continue reading Gatorade Launches New ‘Fast Twitch’ Caffeine Sports Drink With Athlete-Fronted ‘Anthem’ Campaign
