Former Indian Premier League (IPL) partner the Unacademy Centre has partnered with Indian cricket icon Sachin Tendulkar for a new March brand campaign called ‘The Power Behind You’ that leverages the start of the 2024 IPL to empower students. Created by advertising agency Lowe Lintas and led by a hero spot starring test cricket’s all-time… Continue reading EdTech Unacademy & Sachin Tendulkar Empower & Support Indian Students Via ‘The Power Behind You’
Tag: Education/Training
Cracking The Game – Unacademy & IPL 2020
Edtech startup Unacademy leveraged the first year of its official IPL partnership during the 2020 tournament through an integrated activation programme targeting 14 to 32-year-olds which spanned its title rights to the ‘Unacademy Fan of the Match’ and the ‘Unacademy Cracking Sixes’ as well as a pair of agency-created digital activations running under the titles… Continue reading Cracking The Game – Unacademy & IPL 2020
