‘NBA Lane’ Road To The Finals Ad Tips Off Last Chapter Of League’s 75th Anniversary Campaign

Mid-May saw Michael B Jordan return for one last drive down ‘NBA Lane’ to leverage the league’s 75th anniversary Playoffs and promote the Finals through a star-studded, fantastical basketball celebration.   Continuing the campaign which first launched in Autumn 2021, Jordan gets back behind the wheel of a motorized cart (instead of a bus) to… Continue reading ‘NBA Lane’ Road To The Finals Ad Tips Off Last Chapter Of League’s 75th Anniversary Campaign

DAZN’s ‘#ALL41 – Thank You Dirk’ Salute To Dallas Mavericks Legend Dirk Nowitzki

To commemorate Dirk Nowitzki’s last home game of the season for the Dallas mavericks, sports broadcaster DAZN rolled out an online #ALL41 tribute campaign led by an emotional hero film.   The digital campaign, created in harness with creative Kolle Rebbe, features the player’s jersey number – 41- and a #ALL41 (all for one) play… Continue reading DAZN’s ‘#ALL41 – Thank You Dirk’ Salute To Dallas Mavericks Legend Dirk Nowitzki