Mid-May saw Michael B Jordan return for one last drive down ‘NBA Lane’ to leverage the league’s 75th anniversary Playoffs and promote the Finals through a star-studded, fantastical basketball celebration. Continuing the campaign which first launched in Autumn 2021, Jordan gets back behind the wheel of a motorized cart (instead of a bus) to… Continue reading ‘NBA Lane’ Road To The Finals Ad Tips Off Last Chapter Of League’s 75th Anniversary Campaign
Tag: #NBA75
League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
The NBA launched a new episode in its year-long 75th anniversary ‘NBA Lane’ campaign platform to promote the climax of the regular season and the start of the ‘Playoffs presented by Google Pixel’ through a spot called ‘NBA Lane Playoffs’. Featuring a host of hoops stars past and present including legends Reggie Miller and… Continue reading League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
The NBA, Legends & Michael B Jordan Celebrate New Season & 75 Years Of Hoops In ‘NBA Lane’
A blockbuster spot celebrating the start of the 2021/2 season (tip-off is on 19 October on TNT) and the league’s 75th anniversary, the NBA populated a fictional neighbourhood with 20 basketball legends, 14 current stars, seven team mascots and plenty of references for basketball lovers. The three-minute ‘NBA Lane’ short film sees actor Michael… Continue reading The NBA, Legends & Michael B Jordan Celebrate New Season & 75 Years Of Hoops In ‘NBA Lane’
