In late June, BT Sport teamed up with British heavyweight Joe Joyce and TV show Countdown host Susie Dent for an intense education in the art of high-brow trash talking and mind games called ‘No Filter Boxing’. The ‘No Filter Boxing’ marketing initiative promoted BT Sport’s box office boxing coverage and was built around… Continue reading Brains & Brawn Link Up For Tought Trash Talk Lesson In BT Sport Boxing Promo With J Joyce & S Dent
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AO Champ Rafa Nadal Fronts Kia’s ‘Make Your Move’ EV6 Sustainability-Themed Campaign
New Australian Open champion and all-time men’s tennis Grand Slam record holder Rafel Nadal fronted Kia’s integrated ‘Make Your Move’ sustainability-themed campaign through January/February to promote the auto brand’s new EV6 electric vehicle. ‘Make Your Move’, which was shot on location around Nadal’s home in Mallorca and in London, sees the newly crowned men’s… Continue reading AO Champ Rafa Nadal Fronts Kia’s ‘Make Your Move’ EV6 Sustainability-Themed Campaign
