Indian cola brand Thums Up, an official partner of the International Cricket Council (ICC), launched its activation programme ahead of the upcoming Men’s ODI World Cup in late July through an integrated initiative which asks a simple question – Will India Win? Titled ‘Thums Up Uthao, World Cup Jao / Pick Up Thums Up,… Continue reading Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’
Tag: Thums Up
Thums Up Activates ICC Men’s T20 World Cup Tie-Up Via Bumrah-Fronted, Stump Cam-Led #WicketSeCricket
September saw Coca-Cola owned Indian cola brand Thums Up roll out an integrated campaign leveraging its rights around the ICC Men’s T20 World Cup in Australia which featured bowler Jasprit Bumrah and titled #WicketSeCricket. Conceptualised by creative agency Ogilvy India, the Indian campaign revolves around Thums Up’s ‘Stump Cam’ initiative through which the soft drinks… Continue reading Thums Up Activates ICC Men’s T20 World Cup Tie-Up Via Bumrah-Fronted, Stump Cam-Led #WicketSeCricket
