Outdoor lifestyle and adventure brand Merrell campaign called ‘More Less’ which seeks to inspire women to cast aside beauty gurus and gimmicks and instead encourage them to gear up for an outdoor hike. The campaign, which saw the brand team up with independent creative agency Lafayette American and Mutt Films, mocks the false promises… Continue reading Merrell Hiking ‘More Less’ Encourages Female Outdoor Self Care Whilst Mocking Modern Beauty Gimmicks
