Luxury Italian fashion house Gucci leveraged Super Bowl LVII through the release of a short film created in collaboration with GQ Magazine and fronted by LA Rams star Jalen Ramsey who interviews himself about the key moments in his life and career while dressed in Gucci. Titled ‘A Hero‘s Journey, Ramsey plays the twin… Continue reading Gucci Leverages NFL’s Big Game Via Cornerback Jalen Ramsey ‘A Hero’s Journey’ Short Film
Tag: Jalen Ramsey
EA ‘Madden NFL 22’ In-House Launch Campaign Introduces Fans To Fun-Filled ‘Madden Land’
A celebrity-fronted marketing campaign promoting the latest iteration of Electronic Arts (EA) flagship Madden NFL 22 game introduces viewers, gamers and football fans to ‘Madden Land’. The ‘Madden NFL 22 promotes the game’s new features and Dynamic Gameday Technology which uses AI to enhance gameplay via crowd animations, sideline views and player reactions. … Continue reading EA ‘Madden NFL 22’ In-House Launch Campaign Introduces Fans To Fun-Filled ‘Madden Land’
