A celebrity-fronted marketing campaign promoting the latest iteration of Electronic Arts (EA) flagship Madden NFL 22 game introduces viewers, gamers and football fans to ‘Madden Land’. The ‘Madden NFL 22 promotes the game’s new features and Dynamic Gameday Technology which uses AI to enhance gameplay via crowd animations, sideline views and player reactions. … Continue reading EA ‘Madden NFL 22’ In-House Launch Campaign Introduces Fans To Fun-Filled ‘Madden Land’
