A new campaign called ‘The Journey’ from the United Nations High Commission For Refugees (UNHCR) highlights the extraordinary stories of refugee athletes as the strive to reach Tokyo to generate support for the Refugee Olympic and Paralympic Teams. The campaign, conceived and executed by London based creative agency Don’t Panic in harness with directing… Continue reading UNHCR’s ‘The Journey’ Calls For Refugee Olympic & Paralympic Team Support Ahead Of Tokyo 2021
Tag: #TheJourney
Coca-Cola Signs Its First in-Game ‘Virtual Athlete’ Alex Hunter In Electronic Arts Sports FIFA 18
An innovative collaboration between Electronic Arts and Coca-Cola sees the soft drinks giant add its first virtual athlete ambassador by sponsoring EA Sports FIFA 18 in-game virtual player Alex Hunter. The partnership is spearheaded by a new Coke spot, running across Coke’s online platforms such as YouTube and Twitter, that sees a young fan… Continue reading Coca-Cola Signs Its First in-Game ‘Virtual Athlete’ Alex Hunter In Electronic Arts Sports FIFA 18
