An international athlete/brand values-based campaign from sportswear brand ASICS running in print across EMEA under the title ‘Pledge To Athletes’ leveraged spiking tennis fever around The Championships, Wimbledon through a simple, yet powerful copy-led spot which reinforced the brand’s core values. Created in harness with agency Neil A Dawson & Company and rolling out… Continue reading ASICS ‘Pledge To Athletes’ Print Campaign Leverages Tennis Fever To Reinforce Brand Values
