Tag: Porter Novelli

IPC & Partners Leverage Tokyo Paralympics To Launch #WeThe15 Campaign/Movement

A week ahead of the start of the Tokyo 2020 Paralympics, the International Paralympic Committee (IPC) teamed up with the International Disability Alliance (IDA) to launch an initiative called #WeThe15 designed not just to be a marketing campaign but to start a movement to put disability at the heart of the inclusion agenda.   Developed… Continue reading IPC & Partners Leverage Tokyo Paralympics To Launch #WeThe15 Campaign/Movement

Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup

Mars Wrigley leveraged its FA sponsorship rights around the Lionesses via a comprehensive, multi-phase TTL #SupportHer campaign that aimed to bring to life the company’s drive for ‘diversity and Inclusion’ through the lens of football.   The integrated campaign – devised by sports agency Octagon and developed with creative agency Abbott Mead Vickers BBDO, while… Continue reading Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup