Lucozade Sport starts 2023 by calling for the UK to get moving and start the new year by being active through a campaign led by a TV commercial called ‘Statues: It’s On’. The sports drink campaign seeks to broaden its appeal and boost buying amongst amateur athletes and everyday exercisers by changing consumer perception… Continue reading Park Stone Statue Feels The NY Fitness Burn In Lucozade Sports ‘Get Moving’ Campaign
Tag: Statue
Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup
Mars Wrigley leveraged its FA sponsorship rights around the Lionesses via a comprehensive, multi-phase TTL #SupportHer campaign that aimed to bring to life the company’s drive for ‘diversity and Inclusion’ through the lens of football. The integrated campaign – devised by sports agency Octagon and developed with creative agency Abbott Mead Vickers BBDO, while… Continue reading Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup
