Irish Independent Sculpts Racehorse From Past Paper Editions To Promote Its Galway Races Coverage & Partnership

To promote The Irish Independent’s sponsorship of the 2022 Galway Races Summer Festival (Rásaí na Gaillimhe) and its coverage of the meeting, the Republic Of Ireland media stalwart sculpted a life-sized racehorse out of past editions of the newspaper’s The Galway Punter racing supplement.   For this ambient strand of the newspaper’s multi-channel campaign, the… Continue reading Irish Independent Sculpts Racehorse From Past Paper Editions To Promote Its Galway Races Coverage & Partnership

Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup

Mars Wrigley leveraged its FA sponsorship rights around the Lionesses via a comprehensive, multi-phase TTL #SupportHer campaign that aimed to bring to life the company’s drive for ‘diversity and Inclusion’ through the lens of football.   The integrated campaign – devised by sports agency Octagon and developed with creative agency Abbott Mead Vickers BBDO, while… Continue reading Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup