‘Want It All’ is a multi-platform initiative, with national and local strands, that heralds the new NBA 2017/18 season. Lead by a spearhead TV commercial, set to Public Enemy’s ‘Shut Em Down’, it was created in harness with long-term Nike agency Wieden + Kennedy (Portland) and director by F Gary Gray (of Straight Outta… Continue reading Nike’s Joyous NBA Season-Opening ‘Want It All’ Campaign Visualises A Hoops Dream
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Epic Nike Basketball New Season Social-Only Spot Sees LeBron James Set Out for Revenge
To accompany its flagship new season TV commercial ‘Want It All’ (see case study), Nike Basketball launched a social-only spot called ‘Welcome to 15’, voiced by actor Idris Elba and starring LeBron James getting back to work. The narrative follows James as he begins his 15th NBA season and sets out on a mission… Continue reading Epic Nike Basketball New Season Social-Only Spot Sees LeBron James Set Out for Revenge
