North American insurer State Farm activated around the NFL’s Super Bowl 56 well ahead of kick-off with a TikTok led campaign spearheaded by a video which seeks to target a new generation of customers introducing ‘#TeamStateFarm TikTok Challenge’. Launched on 22 January, weeks ahead of the 13 February Super Bowl, the campaign sees the… Continue reading State Farm Launches ‘#TeamStateFarm TikTok Challenge’ Super Bowl Initiative
