Guinness paid tribute to the All Blacks with a multi-channel, outdoor-led campaign in New Zealand that links to the country’s rugby rivalry with the stout’s home country Ireland. The campaign, created in tandem with New Zealand based agency Special Group, is something of a nudge to the ‘passionate sporting rivalry’ between Ireland and New… Continue reading Guinness OOH St Patrick’s Day Tribute To All Blacks Winks At Irish Rugby Rivalry
