This weekend will see the culmination of Sprite’s year-long search for the ‘most expressive ballers on the planet’ as its ‘Uncontainable Game’ winners take to the boards during the NBA All-Star Weekend. Sprite doubled up on its NBA sponsorship activation aat the All-Star Weekend, by adding its global ‘Uncontainable’ initiative to its existing title… Continue reading Sprite’s Global NBA All-Star ‘Uncontainable Game’
Tag: Slam Dunk Contest
MIT Partners On Sprite’s All-Star Game ‘Intensity Metre’
Sprite teamed up with MIT Media Labs to develop a device that measures the force of a slam dunk in order to add a new element to its sponsorship of the Sprite Slam Dunk Contest during the NBA’s All–Star Weekend. The ‘Sprite Intensity Metre’ gadget quantifies the force at which the basketball is… Continue reading MIT Partners On Sprite’s All-Star Game ‘Intensity Metre’
