Betfred Launches Game Of Thrones Inspired TV/Online Campaign Ahead Of The Cheltenham Festival

Betfred has launched a television and online advertising campaign for Betfred a week before the strat of jump racing’s annual Cheltenham Festival showpiece meeting.   The creative is inspired by global hit TV show ‘Game of Thrones’ and features a simple series of animated stills of horses, jockeys and trainers.   The campaign revolves around… Continue reading Betfred Launches Game Of Thrones Inspired TV/Online Campaign Ahead Of The Cheltenham Festival

BetFred’s Euro 2016 Money Back ‘Don’t Pay The Penalty’ Work Led By Stuart Pearce

The former England defender Stuart Pearce, who infamously missed a penalty during the 1990 World Cup semi-final, mocks himself in bookmaker BetFred’s Euro 2016 campaign.   The activity, which promotes the betting outfit’s headline UEFA tournament offer, is built around a central TV ad developed by Liverpool based agency Zut.   The spot was launched… Continue reading BetFred’s Euro 2016 Money Back ‘Don’t Pay The Penalty’ Work Led By Stuart Pearce