July saw The North Face and agency FRED & FARID Shanghai continue to leverage the post-Covid opening up in China with a campaign titled ‘TNF10000 Reasons To Get Back To Trail’ which used AI (ChatGPT and Midjourney) to rework its earlier ‘100 Reasons’ initiative aimed at reigniting the national spirit of outdoor exploration. Following… Continue reading The North Face Uses AI To Turn Recent ‘100 Reasons’ Campaign Into ‘10,000 Reasons’
