Late January sees shaving giant Gillette dive into the eSports revolution by activating its new sponsorship with ESL’s ‘League of Legends Intel Extreme Masters (IEM) World Championship’ and its recent ambassador deal with eSports star Enrique ‘xPeke’ Cedeño. The property partnership itself was announced via an eSports appropriate platform in the form of an exclusive Gillette… Continue reading Gillette Activates eSport ESL League of Legends & xPeke Partnerships Via Twitch, Instagram, 3D Printing & Content Series
Tag: Digital Content Series
North Face ‘Question Madness’ Content Series Celebrates 50 Years Of Athlete Inspiration
The North Face celebrates its 50th anniversary by launching a new global digital campaign called ‘Question Madness’ that aims to be an inspirational rallying cry to encourage people to stretch their limits. The campaign assets, which aims to honour the brand’s values (the principles it claims drive everything it does), ask whether scaling a mountain a… Continue reading North Face ‘Question Madness’ Content Series Celebrates 50 Years Of Athlete Inspiration
