Late January sees shaving giant Gillette dive into the eSports revolution by activating its new sponsorship with ESL’s ‘League of Legends Intel Extreme Masters (IEM) World Championship’ and its recent ambassador deal with eSports star Enrique ‘xPeke’ Cedeño. The property partnership itself was announced via an eSports appropriate platform in the form of an exclusive Gillette… Continue reading Gillette Activates eSport ESL League of Legends & xPeke Partnerships Via Twitch, Instagram, 3D Printing & Content Series
