Indian athleisure wear brand Dollar leveraged its sponsorship of IPL side Rajasthan Royals through a multi-strand, season-long ‘Play Mode On’ campaign fronted by a team of five cricket stars. The multi-platform campaign, developed in harness with agency Lowe Lintas Kolkata (part of the MullenLowe Lintas Group), runs primarily online and in-stadium through the 2023… Continue reading Rajasthan Royals Kit Partner Dollar Promotes Athleisure Collection Via ‘Play On Mode’
