Nike and long-time creative agency Wieden+Kennedy London teamed up with UK broadcaster Channel 4 to create a 22-minute documentary film. For their first every tie-up, the Nike film, which is part of the sportswear behemoth’s new ‘Play New’ global platform, will stream on All 4. The programme revolves around young Londoner Tu’Shea who… Continue reading Nike Expands #PlayNew Global Brand Platform In UK Via Channel 4 ‘New Heights’ Documentary
Tag: Wieden+Kennedy London
The FA Picks Young Supporters To Announce England’s FIFA World Cup Squad Via Social Video
A month ahead of Russia 2018, the Football Association announced England’s FIFA World Cup team through some of the country’s most passionate young fans. As well as the usual press conference and linked media and PR work fronted by men’s team manager Garath Southgate flanked by several suits, the FA simultaneously rolled out a… Continue reading The FA Picks Young Supporters To Announce England’s FIFA World Cup Squad Via Social Video
