On 28 April 2022, running app STEPN (a move-to-earn Web3 lifestyle product) paired up with sportswear brand ASICS to release a limited edition ‘STEPN x ASICS NFT Sneaker’: a mystery box collection hosted and minted on the BNB Chain and launched exclusively on the Binance NFT Marketplace.
$100,000 from the sale proceeds of the NFT Sneakers were donated towards a charitable cause jointly by STEPN, Binance and ASICS.
The initiative was promoted through a tripartite digital-first campaign running across all three company’s social channels.
.@TheBinanceNFT Marketplace launches “STEPN x ASICS NFT Sneakers” Mystery Box Collection via the Subscription Mechanism with @Stepnofficial.
➡️ https://t.co/CJqwojF2Ld pic.twitter.com/KZJS6af8yu
— Binance (@binance) April 12, 2022
Did you get your hands on the @stepnofficial STEPN x ASICS NFT Sneaker NFT collection?
Head over to your user center and find it out! pic.twitter.com/PFchVZv2Bh
— Binance NFT (@TheBinanceNFT) April 19, 2022
“ASICS is committed to inspiring people to have a sound mind in a sound body and we aspire to apply technology in thoughtful ways to advance that mission,” explained ASICS Head Of Business Development Joe Pace. “Our partnership with STEPN and their world-class team is designed to encourage the Web3 community to step away from their screens and get walking, jogging, and running outdoors. The STEPN app is an incredible feat of technological innovation and we believe that ASICS’ immediate and long-term collaborations with them will help millions across the world achieve a sound mind in a sound body.”
“Within the span of a few months, STEPN is proud to have attracted a huge, enthusiastic following in the Web3 space,” added STEPN Co-Founder Jerry Huang. “Our partnership with ASICS couldn’t have come at a better time. ASICS is one of the top performance footwear brands in the market globally, and we’re excited to share the benefits of Web3 to a new, diverse pool of fitness enthusiasts.”
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The NFT collection, co-branded by both STEPN and ASICS, generated plenty of attention in the running community and NFT buyers with more than 195,000 people participating in the initiative and subscribing to tickets. The total trading volume exceeded US$10m with the floor price being maintained at over $3,000.
STEPN is an app that rewards users with crypto currency for moving – walking, jogging or running – outside and users simply need to download the app, purchase an NFT, and then move outdoors to earn tokens. Users are able to spend their earnings within the STEPN ecosystem or swap it out to an external account and cash out for profit.
Since it launched in public beta in December 2021, STEPN has rocketed in popularity and crossed the $1bn dollar market cap, while user growth and engagement has also steadily increased with total app downloads exceeding one million.
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