Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be Great’ campaign featuring endorsers Serena Williams and Lionel Messi alongside a new generation of sports stars such as hoops phenomenon Jayson Tatum, WNBA ace Elena Delle Donne, MLB slugger Bryce… Continue reading Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign
Tag: Elena Delle Donne
Leveraging ‘The Last Dance’ Gatorade Releases A New ‘Be Like Mike’ Commercial
In the late 1980s and through the 1990s, Michael Jordan dominated not only US sport but also US advertising – the Chicago Bulls number 23 endorsed brands as diverse as Coca-Cola, Chevrolet, Hanes, McDonald’s and Wheaties, as well as the two companies he became almost synonymous with in Nike and Gatorade. Gatorade launched its… Continue reading Leveraging ‘The Last Dance’ Gatorade Releases A New ‘Be Like Mike’ Commercial
Gatorade Activates WNBA Sponsorship Via Elena & Lizzie Donne Story Spot & Sculpture ‘For The Wind’
A new Gatorade film, debuting ahead of the new basketball season, features WNBA star Elena Delle open up about her relationship with her sister and her hard-won, family-focused perspective on life. The league’s official sports drink continues its ‘Win From Within’ idea with a campaign focusing on Chicago Sky WNBA forward Elena Delle Donne’s… Continue reading Gatorade Activates WNBA Sponsorship Via Elena & Lizzie Donne Story Spot & Sculpture ‘For The Wind’
