Buick, one of 15 Official Corporate Partners of NCAA Men’s Basketball, is activating around the 2021 tournament through an integrated campaign which is led by a series of television commercials as well as Buick’s NCAA March Madness In-Vehicle App. The TV work, developed in harness with agency Engage M-1, is led by spots for… Continue reading Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
Tag: NCAA March Madness
Nissan Challenges Hoops Fans To ‘The Chase’ & To ‘Keep Up With The Thrills’ At 2021 NCAA March Madness
Nissan, an Official Corporate Partner of NCAA Men’s Basketball and the Final Four, is activating around the tournament by showcasing its new 2021 Nissan Sentra and 2021 Nissan Rogue through a multi-strand campaign tipping off ahead of the tournament on 11 March. Leveraging college basketball’s most anticipated property, the Sentra is the hero vehicle of a set… Continue reading Nissan Challenges Hoops Fans To ‘The Chase’ & To ‘Keep Up With The Thrills’ At 2021 NCAA March Madness
Sam, Spike & Chuck All Return In Capital One’s 7-Spot NCAA March Madness Activation
Long-time Capital One NCAA March Madness celebrity endorsers Spike Lee, Charles Barkley and Samuel L Jackson again front the finance brand’s tournament activation in 2021 starring in a seven-strong series of road trip ads running across national television as well as digital and social channels. The spots see the group head for Indianapolis for… Continue reading Sam, Spike & Chuck All Return In Capital One’s 7-Spot NCAA March Madness Activation
Harden/Mitchell/Bryant & Trout/Luck BodyArmor Ads Leverage March Madness & Opening Day
Sports drink BodyArmor launched a new campaign leveraging US basketball fever around NCAA March Madness starring NBA superstars James Harden and Donovan Mitchell and directed by legend Kobe Bryant. The official sports drink of the NCAA’s commercial sees Harden and Mitchell poke fun at old-school, outdated methods of filling out tournament brackets – from… Continue reading Harden/Mitchell/Bryant & Trout/Luck BodyArmor Ads Leverage March Madness & Opening Day
Power Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade Zero
Husband and wife Dwyane Wade and Gabrielle Union compete toe-to-toe and one-up one another in the first campaign for Gatorade Zero. This fresh commercial for the brand’s sugar-free product sees the married duo – one an NBA super star and the other an actress, author and activist – compete with one another and demonstrate… Continue reading Power Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade Zero
LG’s NCAA March Madness ‘Do Game Day Right’ Campaign Focuses On Team Colours
Now in its seventh year as a corporate partner, LG’s umbrella objective for its 2016 multi-strand March Madness ‘Do Game Day Right’ initiative is to ensure fans have ‘the ultimate tournament game day experience’ and one key strand of its 2016 activity focused on team (and product) colours. The brand linked up with ‘official… Continue reading LG’s NCAA March Madness ‘Do Game Day Right’ Campaign Focuses On Team Colours
Jackson, Lee & Barkley In Capital One’s ‘Road Trip To The Final Four’ Revival
Three big names stars – actor Samuel L Jackson, director Spike Lee and NBA legend Charles Barkley – link up for a ‘Road Trip to the Final Four’ in NCAA partner Capital One’s new campaign leveraging March Madness. A six-spot series spearheads the sponsorship campaign for the 2016 college basketball tournament. The first… Continue reading Jackson, Lee & Barkley In Capital One’s ‘Road Trip To The Final Four’ Revival
Clever Creative Campaign From Werner – NCAA March Madness’ Official Ladder
Here’s something you don’t see advertised on national television very often (particularly during a major sports tournament) – ladders. But NCAA March Madness is a sports property with stunning and surprising reach and attracts all sorts of partners in all kinds of categories – including an official ladder brand. And, of course, there… Continue reading Clever Creative Campaign From Werner – NCAA March Madness’ Official Ladder
Harley-Davidson Uses NCAA March Madness Partnership To Launch Younger, More Diverse Global Campaign
Harley-Davidson uses its NCAA March Madness basketball partnership to kick-starts a new international marketing initiative called ‘Live Your Legend’. Sponsoring the country’s premier college basketball tournament is an attempt to reach a younger and diverse market and the first spots in the campaign launch at the beginning of the competition and continue to carry… Continue reading Harley-Davidson Uses NCAA March Madness Partnership To Launch Younger, More Diverse Global Campaign
NBA’s ‘Dance Never Ends’ Play-Off Promo Leverages NCAA March Madness
It’s impossible for Americans to resist the lure of ‘March Madness’, even the NBA, which could technically be described as the NCAA basketball tournament’s biggest competitor, has embraced college hoops with its own campaign leveraging the 2015 tournament called ‘The Dance Never Ends’. The National Basketball Association (NBA) might well be a direct competitor of… Continue reading NBA’s ‘Dance Never Ends’ Play-Off Promo Leverages NCAA March Madness
