A college football name-swap campaign kicked off in August in the USA when drinks brand mascot the ‘Kool-Aid Man’ changed his name to Ga’Quincy McKinstry after Alabama’s freshman defensive back and brand ambassador Ga’Quincy McKinstry legally changed his name across all football rosters to ‘Kool-Aid’ McKinstry. The stunt campaign was conceived and executed by creative agency… Continue reading Kool-Aid Man Swaps Names With Alabama Football Star Ga’Quincy ‘Kool-Aid’ McKinstry
