Gatorade Appoints Soccer Icons Shevchenko/Yankey As ‘Confidence Coaches’ For #TeamTalk Spots

June saw Gatorade roll out a European campaign based on ‘Team Talk’ spots featuring for England star Rachel Yankey and Ukrainian football legend and 2004 Ballon d’Or winner Andriy Shevchenko aimed at inspiring the next generation of soccer stars.   The campaign, developed with agency Golin, sees the brand’s two ambassadors -– referred to as… Continue reading Gatorade Appoints Soccer Icons Shevchenko/Yankey As ‘Confidence Coaches’ For #TeamTalk Spots