In early October, US sports media giant ESPN released a new campaign promoting its live game rights to the NHL’s 2022/3 Season called ‘That Is Hockey’. Hyping the new season and seeking to boost viewing of and subscriptions to the second year of its live league programming, ‘That is Hockey’ features ESPN NHL analyst… Continue reading ESPN Hypes New 2022/3 Hockey Season & NHL Programming With ‘That is Hockey’ Campaign
Tag: The Walt Disney Corporation
Lacoste, Djokovic & Disney Team Up To Celebrate Mickey Mouse’s 90th Via A Capsule Collection
French sportswear brand and Disney UK teamed up with tennis super star Novak Djokovic on an animated campaign promoting Lacoste’s new ‘Mickey and Minnie Capsule Collection. This fun, unique tie-up links the 12-time Grand Slam winner, the globally famous mouse and iconic crocodile logo together in an initiative that celebrates the latter’s 90th and… Continue reading Lacoste, Djokovic & Disney Team Up To Celebrate Mickey Mouse’s 90th Via A Capsule Collection
