In early October, US sports media giant ESPN released a new campaign promoting its live game rights to the NHL’s 2022/3 Season called ‘That Is Hockey’. Hyping the new season and seeking to boost viewing of and subscriptions to the second year of its live league programming, ‘That is Hockey’ features ESPN NHL analyst… Continue reading ESPN Hypes New 2022/3 Hockey Season & NHL Programming With ‘That is Hockey’ Campaign
