Gym Brand Anytime Fitness Ambushes Super Bowl With ‘Just Heard Anytime’ Campaign

Anytime Fitness, the Minnesota based 24-hour health and fitness clubs and at-home plan outfit (with over 5,000 franchised locations in 50 countries), sought to boost awareness and consideration while showcasing its unique offering (start your fitness journey anytime, anywhere) during a period when post New Year resolution motivation has started to wane through a Super Bowl ambush… Continue reading Gym Brand Anytime Fitness Ambushes Super Bowl With ‘Just Heard Anytime’ Campaign

Cadbury’s 2012 ‘Goo Games’ Reaches Closing Ceremony

  As Easter approaches, UK chocolate consumers and Olympic fans are nearing the end of the Cadbury Creme Egg ‘Goo Games’ season.   Last week saw the release of the final ad, The Closing Ceremony, in a series of seven Goo Games spots.   Running from the beginning of the year to 8 April, the… Continue reading Cadbury’s 2012 ‘Goo Games’ Reaches Closing Ceremony