Nissan Juke Challenge Man City Stars To Create A Spoof Spy Thriller Called 'A Little Bit Quick'

Manchester City players Kevin De Bruyne, Kyle Walker and İlkay Gündoğan teamed up with club partner Nissan to create a teaser for an action thriller for a campaign to promote the partnership and the Nissan Juke.

The initiative, developed for Nissan by sports creative agency Dark Horses, started out by challenging the players to promote the recently launched new Nissan Juke by creating a teaser film – in just 90 minutes.

The challenge resulted in a two and a half minute spot, called ‘A Little Bit Quick’, which follows the narrative arc of the film being made: spanning storyline and character creation (two special agents chasing the evil Dark Illy) to the filming of the action – complete with car chase scenes.

The teaser debuted on 2 January with the full film going live across social media on the 9 January and the campaign ran online, predominantly through social channels, for the first three weeks of January.

Additional social content, linked by the hashtags #PrimedForAction and #NissanJuke, supported the hero film.

Steve Howell, creative partner at Dark Horses, said: “Kevin, Kyle and Illy were fantastic to work with and really threw themselves into the concept and the production with classic City energy and intensity. The boys done good, to borrow a classic football phrase.

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Thus far, since its 9 January YouTube debut, the spot has racked up 67,194 views since its 9 January launch.

Links:

Nissan

https://www.nissan-global.com

https://twitter.com/Nissan

https://plus.google.com/+Nissan

https://www.facebook.com/nissan

https://twitter.com/nissan

https://twitter.com/nissanmotor

https://www.instagram.com/nissan/

https://www.youtube.com/nissan