After its extensive and expensive, multi-stage #WearTheRose England Rugby campaign, principle sponsor O2 has stuck by its partner and tried to bolster public support for the side after the team became the first Rugby World Cup host nation to be knocked out before the quarter-finals. After its extensive, multi-phase tournament build-up campaign, O2 reacted… Continue reading Leveraging Loss: RFU Sponsor O2 Activates Around England’s RWC Exit
