T-Mobile Leverages Mariners Stadium Sponsorship In MLB ‘Opening Day’ Campaign

At the start of the new 2019 baseball season, MLB sponsor t-Mobile launched an Opening Day campaign centered around its new stadium naming rights deal at the Seattle Mariners ‘T-Mobile Park’.   The video led creative, launched on 28 March on ESPN during its telecast of the season opening match up between the Mariners v… Continue reading T-Mobile Leverages Mariners Stadium Sponsorship In MLB ‘Opening Day’ Campaign

NFL Partner Verizon’s ‘As Explained By…’ Famous & Backup Football Players

Leveraging the September start of the new NFL season, NFL mobile and app partner Verizon has rolled out a set of new TV commercials featuring NFL players that continue the brand’s ongoing ‘Better Matters’ campaign.   The new spots from the official wireless service provider of the NFL, which all offer some form of ‘operative… Continue reading NFL Partner Verizon’s ‘As Explained By…’ Famous & Backup Football Players