Between 2006 and 2016, Doritos ran its award-winning ‘Crash the Super Bowl’ contest which invited consumers to create their own Big-Game ads for the brand with the winning user-generated spots airing on TV and earning cash prizes. And now the PepsiCo brand has revived the strategy for a campaign running ahead of the highly… Continue reading Doritos Asks For Fan-Made Commercials (Again) With NFL Incentivised ‘Crash From Home’ Contest
Tag: User generated
McDonald’s ‘We All Make The Games’ UK Olympic Campaign
McDonald’s has finally unveiled some of the first outdoor executions of its everyman-focused London 2012 activation called ‘We All Make The Games’. Unlike most of sponsors, McDonald’s has waited much longer before launching its campaign. Perhaps to ensure that the fast food giant’s UEFA Euro 2012 sponsorship activation has enough breathing space of… Continue reading McDonald’s ‘We All Make The Games’ UK Olympic Campaign
