Between 2006 and 2016, Doritos ran its award-winning ‘Crash the Super Bowl’ contest which invited consumers to create their own Big-Game ads for the brand with the winning user-generated spots airing on TV and earning cash prizes. And now the PepsiCo brand has revived the strategy for a campaign running ahead of the highly… Continue reading Doritos Asks For Fan-Made Commercials (Again) With NFL Incentivised ‘Crash From Home’ Contest
