Jordan brand celebrated its very own athlete endorser Russell Westbrook winning the NBA’s 2017 Most Valuable Player Award with an animated film called ‘Why Not 0?’ The cartoon creative’s title refers to Westbook’s well-known ‘0’ jersey number and the campaign itself is something of a mathematical musical ode. The Nike-owned brand bought the… Continue reading Jordan Brand’s ‘Why Not 0’ Cartoon Creative Pays Homage To Ambassador & NBA MVP Russell Westbrook
Tag: Anti Social Media
Nike Running Text Spots Mock The Smartphone & Social Generation Urging Them To Get Out & Run
Nike Running has launched a stark new text-based campaign – with simple white text on a plain black background with a simple robotic voiceover – urging viewers to stop wasting their time on pointless social media, screen-based nonsense and get outside to run instead. The sportswear behemoth’s approach is akin to a Trainspotting-style rant… Continue reading Nike Running Text Spots Mock The Smartphone & Social Generation Urging Them To Get Out & Run
