Johnson & Johnson’s USA local market World Cup work, whilst still running under the global platform’s ‘Care Inspires Care’ tagline, takes quite different approach to most Brazil 2014 sponsor activation in so much as it doesn’t feature football. There are no soccer stars, no pitches, no kits and no live action shots – there… Continue reading J&J USA World Cup Campaign Uses Kids Books Not Soccer
Tag: Official Healthcare Partner
J&J’s World Cup Host City Blood Donation ‘Tour Of Affection’
In addition to global ‘Care Inspires Care’ umbrella platform (see case study), FIFA healthcare partner Johnson & Johnson is running a powerful CSR led campaign strand initiative in the host nation – a health push that included a series of initiatives aimed at touching the lives of millions of Brazilians called the ‘Tour Do Carinho’… Continue reading J&J’s World Cup Host City Blood Donation ‘Tour Of Affection’
J&J Global World Cup Work Inspires ‘Care Champions’
Johnson & Johnson’s central, global World Cup TV creative, part of its umbrella ‘Care Inspires Care’ platform, is largely standard, upbeat international advertising family fare. The TV work offers the classic mix of celebratory fan and football footage, spectacular shots of the host nation and emotive consumer-product vignettes – edited with the appropriate mix… Continue reading J&J Global World Cup Work Inspires ‘Care Champions’
