J&J’s World Cup Host City Blood Donation ‘Tour Of Affection’

In addition to global ‘Care Inspires Care’ umbrella platform (see case study), FIFA healthcare partner Johnson & Johnson is running a powerful CSR led campaign strand initiative in the host nation – a health push that included a series of initiatives aimed at touching the lives of millions of Brazilians called the ‘Tour Do Carinho’… Continue reading J&J’s World Cup Host City Blood Donation ‘Tour Of Affection’