As Nike announced just when its three chosen athlete ambassadors will take the Monza’s F1 track in northern Italy to try and run the first sub two hour marathon in history, the sportswear behemoth launched a three-phase, three day brand-owned lieve event product launch campaign called #Breaking2 that climaxed when Eliud Kipchoge clocked an unofficial… Continue reading Integrated Campaign Promotes Nike’s #Breaking2 Monza Marathon Record Stunt
