The 2022/3 season marks the first opportunity for new NFL official wine partner E & J Gallo to use the tie-up as part of its strategy to ‘demystify wine for new consumers as the conglomerate’s Barefoot brand activated its parent company rights around kickoff through an integrated campaign called ‘Game Day Your Way’. The… Continue reading NFL Official Wine Sponsor E&J Gallo’s Barefoot’s ‘Game Day Your Way’ Campaign Leverages New Season
