Hyundai, which in February ended its alliance as the official vehicle and SUV of the NFL, returned to activate around the Draft for a third season with a multi-channel campaign called ‘Rolling with the Rookies presented by Hyundai’. This was an online-led initiative built around a five-episode content series profiling a group of college football athletes… Continue reading Hyundai Extends ‘Rolling With The Rookies’ Social Series To Leverage 2019 NFL Draft
