Unibet Australia Launches Language Led ‘It Pays To Speak Sport’ Brand Campaign

The second half of August saw the Australian sports betting brand Unibet roll out a new, multi-platform campaign which revolves around the idea that all sports have their own unique language that is both spoken and often only understood by true fans and punters.   Developed in harness with AnalogFolk Sydney, the campaign includes the… Continue reading Unibet Australia Launches Language Led ‘It Pays To Speak Sport’ Brand Campaign

Sky Sports Rolls Out First Promotion In Hindi To Leverage ‘England V India’ Test Series 

Late July saw Sky Sports launch its first ever Hindi language promotion for its telecast of the upcoming England vs India Test series.   Led by a 30-second hero spot, broadcast in both English and Hindi, include highlights from preview contests between the two countries, reaching as far back as 1932     The spearhead… Continue reading Sky Sports Rolls Out First Promotion In Hindi To Leverage ‘England V India’ Test Series