Argentinian oil and gas company YPF, an official sponsor of the Argentine Football Association / Asociación del Fútbol Argentino (AFA), leveraged the tie-up around the FIFA 2023 Women’s World Cup through a campaign inspiring the next generation called ‘Future Idols’ YPF teamed up with the team and agency BBDO Argentina to launch a pioneering initiative… Continue reading YPF Shatters Female Football Stereotypes Via ‘Future Idols’ Poster Collection
Tag: BBDO Argentina
Gatorade LatAm ‘Colour Of Greatness’ Sees Athletes’ Tongues Show Drink Is Behind Greatness
A Spring 2023 Gatorade print and Instagram campaign in Latin America called #portrásdagrandeza (‘The Colour Of Greatness’), created by agency BBDO Argentina, uses real images of athletes and their tongues in moments of greatness to back up the brand’s claim that the drink is ‘Behind The Greatness’. Based on the proposition that one of… Continue reading Gatorade LatAm ‘Colour Of Greatness’ Sees Athletes’ Tongues Show Drink Is Behind Greatness
