A Spring 2023 Gatorade print and Instagram campaign in Latin America called #portrásdagrandeza (‘The Colour Of Greatness’), created by agency BBDO Argentina, uses real images of athletes and their tongues in moments of greatness to back up the brand’s claim that the drink is ‘Behind The Greatness’. Based on the proposition that one of… Continue reading Gatorade LatAm ‘Colour Of Greatness’ Sees Athletes’ Tongues Show Drink Is Behind Greatness
