At the start of the new NBA season, two-time champion Golden State Warriors celebrate with a new campaign, called ‘Game Recognize Game’, that corsses the generations to celebrate the team’s history and legacy in Oakland. Launched to leverage the 16 October start of the new basketball season, the last the franchise will play in… Continue reading Golden State Warriors Open NBA Season With ‘Game Recognize Game’ Tribute To Team’s Oakland Legacy
Tag: Stadium Wrap
Dow, Olympic Stadium Wrap & The Bhopal Disaster
Another interesting sponsor adversity response story to watch unfold in coming months is that of London 2012 partner Dow Chemicals. How the US chemical giant’s executives and marketers respond to ongoing criticism connected to the Bhopal chemical disaster could become a test case for adversity activation. A group of activists – including Indian… Continue reading Dow, Olympic Stadium Wrap & The Bhopal Disaster
