The NBA’s Milwaukee Bucks have been impressive on social during the no-basketball lockdown that they have achieved ‘digital parity during the league’s pandemic hiatus largely by pivoting a digital content strategy focused on ‘youth’ and ‘community’. This strategy was based around the team’s new ‘BucksPlay’ (https://www.nba.com/bucks/play)content hub as the key driver of fan engagement during the… Continue reading Milwaukee Bucks’ Pandemic Social Engagement On Par With Regular Season Due To BucksPlay
